Fox Searchlight has created an all-GIF trailer for the film Stoker.

GIFs continue to grow in popularity even as new services like Vine vie for attention. They are being adopted as a new form of promotion, with Cinemax turning an episode of its new show Banshee into a series of animated GIFS, and now Fox Searchlight creating an all-GIF promo for the new movie Stoker.

Directed by cult Korean filmmaker Park Chan-wook, Stoker is a mystery thriller starring Mia Wasikowska, Nicole Kidman, and Matthew Goode. As letters play a large part in the plot's intrigue, Fox Searchlight set up the microsite ‘Letters To India‘ where visitors can check out exclusive shots and animations from the movie.

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