Movie Promo Made Entirely From GIFs [Video]
Fox Searchlight has created an all-GIF trailer for the film Stoker.
GIFs continue to grow in popularity even as new services like Vine vie for attention. They are being adopted as a new form of promotion, with Cinemax turning an episode of its new show Banshee into a series of animated GIFS, and now Fox Searchlight creating an all-GIF promo for the new movie Stoker.
Directed by cult Korean filmmaker Park Chan-wook, Stoker is a mystery thriller starring Mia Wasikowska, Nicole Kidman, and Matthew Goode. As letters play a large part in the plot's intrigue, Fox Searchlight set up the microsite ‘Letters To India‘ where visitors can check out exclusive shots and animations from the movie.