Google And Adidas Create A Talking Shoe [Video]

Google And Adidas Create A Talking Shoe [Video]
technology

At SXSW, the company showed off a new fitness product that offers motivating comments to the user.

Emma Hutchings
  • 11 march 2013

Google has partnered with artist Zach Lieberman and interactive collective YesYesNo to explore connected objects by creating a smart Adidas sneaker that can talk and share the wearer’s activity to the web. Not intended for retail, the shoe experiment is part of the new Art Copy & Code initiative that reimagines advertising.

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