At SXSW, the company showed off a new fitness product that offers motivating comments to the user.

Google has partnered with artist Zach Lieberman and interactive collective YesYesNo to explore connected objects by creating a smart Adidas sneaker that can talk and share the wearer’s activity to the web. Not intended for retail, the shoe experiment is part of the new Art Copy & Code initiative that reimagines advertising.

The shoe works similarly to a fitness tracking device, using an accelerometer, gyroscope, Bluetooth and other off-the-shelf technologies to analyze the wearer’s movements and offer motivating and timely commentary. It might tell you to get going if you’ve been idle for too long or cheer you on if it senses you being very active. Its comments can be posted to Google+ by the user, sent to real-time ad units, or broadcast via onboard speakers.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in