In Brief

'The Full Value of Mobile' helps marketers better understand mobile attribution, enabling them to estimate the value it drives.

Google has introduced an online calculator to help marketers figure out ‘The Full Value of Mobile,’ as well as case studies and tips. The microsite shows five different categories related to mobile, and videos that show how a brand can monetize them.

Visitors can calculate stats like visits related to purchases either manually or by entering Google data to have it done for them. The calculator provides simple equations and benchmarks to help estimate the value that mobile drives for businesses through calls, apps, in-store, mobile site, and cross-device.

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