Google Develops Calculator To Help Advertisers Tabulate Mobile ROI

Google Develops Calculator To Help Advertisers Tabulate Mobile ROI
technology

'The Full Value of Mobile' helps marketers better understand mobile attribution, enabling them to estimate the value it drives.

Emma Hutchings
  • 27 march 2013

Google has introduced an online calculator to help marketers figure out ‘The Full Value of Mobile,’ as well as case studies and tips. The microsite shows five different categories related to mobile, and videos that show how a brand can monetize them.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.