PSFK’s Hot Picks For SXSW Day 3

PSFK’s Hot Picks For SXSW Day 3

Cut through the noise and get the best South by Southwest events, tips, tools and buzz.

Nestor Bailly, PSFK
  • 10 march 2013

Whether you’re already in Austin or heading there soon, there’s no doubt you’ll be overwhelmed by the hundreds of events, launches, panels, shows and other events. Following up on our day 1 guide and day 2 selections on SXSW 2013, here are our top picks for enjoying the biggest digital event of the year.

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Is the panel you wanted to attend is full? The concert you’ve been waiting for sold out? Or just want to see what’s on around you? Check out R/GA’s Plan B site that uses geolocation data to recommend hand-picked nearby events. The best part is that it works at night too, for all the parties around town.


We’re excited to collaborate with VICE to turn our Future of Work report on its head with classes focusing on the dark arts of getting things done…or not.

On March 9th:

Subversive University – Life lessons in subversion, Day 2. Build a Rube-Goldberg death trap for maximum procrastination.

Subversive University – Lessons in workplace subversion, Day 2. How anarcho-syndicalism can get you a free market raise.

RSVP here and learn something new in these most unusual of self-improvement classes.


With hundreds of startups, apps and companies launching and showcasing at SXSW, how can you get yours noticed? One company,, sent influencers (image via Crystal Rose) a box with a sweet potato and a card to redeem a $50 Amex gift card at their booth. Nothing gets attention like free money, especially for a site whose only information is that it is “[t]he next generation of yam buying, selling and trading….Check trending yam trades at and increase your profits GangYam Style.” Other companies are trying to break out at SXSW as well with strange marketing stunts, so it seems the stakes are continually on the rise for people’s ever-fragmented attention at this mega event.


Then there’s Taco Bell’s crowdsourced rockumentary, #FeedTheBeat, happening at the Hype Hotel. Part of their ‘Live Mas’ campaign, the fast food chain wants concert goers to contribute their Vines, Instagrams and Tweets to an overall stream of Passion Pit and Wildcat! Wildcat!’s show. To participate, go to the site and grab an ‘assignment,’ even if you aren’t going to the actual show on March 11th.


Keep an eye out at Google’s Playground for their dynamic video/documentary on the creative revolution in the making as art, copy & code come together to create work that connects brands with audiences in new ways. Participants in the project include an array of brands, advertisers and digital influencers who have pushed digital advertising to where it is. You can see the first project in their ‘Art, Copy & Code’ experiment here.


Looking to get inked and share a story? Reebok has a mobile tattoo studio that collects and shares the stories of everyday people who ‘#LiveWithFire.’ If you’d like to get a tattoo and have an inspiring tale to tell, keep an eye out for the Reebok Free Ride around Austin.

Any tips or events we missed? Let us know on Twitter!


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