menu

IKEA Partners With Marriott To Create Budget Hotels

IKEA Partners With Marriott To Create Budget Hotels
Advertising

Swedish DIY furniture giant and US hotel chain to work together and bring consumers a range of affordable accommodation.

Betsy Mead
  • 5 march 2013

Inter IKEA, the parent company of famed home furnishings purveyor IKEA, will be joining forces with luxury hotel chain Marriott to form Moxy, a range of reasonably priced hotels. According to The Guardian, development of the brand is due to take place over the next five years, with a target of 50 establishments, each featuring 150-300 to be built across Western Europe. The first is planned for Milan, Italy, and the total cost to Inter Ikea is projected to be about $500.

Designs for Moxy are to be unveiled today, Tuesday March 5, and a selection can be seen in the gallery below.

Although Marriott International already boasts an impressive 3,700 properties in 74 countries and territories, it is not IKEA’s first foray into the hotel business, as it already owns a selection of properties. However, Peter Andrews, who runs Inter Hospitality, a segment of Inter Ikea’s “property division,” noted that the venture would permit the parent company to develop its “high quality hotel property investment portfolio.”

Peter Andrews, head of Inter Hospitality – part of Inter Ikea’s property division – said the agreement allows the group “to build a high quality hotel property investment portfolio.”

IKEA

Marriott

Moxy

 

+advertising
+branding
+Design
+Europe
+home
+Home & Garden
+Ideas
+ikea
+images
+initiative
+Innovation
+Luxury
+marriott
+milan
+retail
+Sweden
+USA
+work
+Work & Business

More in home

home

Nature-Inspired Rugs Portray The Effects Of Climate Change

Artist Fernando Mastrangelo's 'Reverence' collection for Edward Fields features landscape-inspired pieces

18 October 2017
home

Pop-Up Shops Celebrate The Ubiquitous Eames Plastic Chair

Visitors to the Vitra stores can create a custom version of the classic look by mixing and matching colors and upholstery choices

17 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.