IKEA Partners With Marriott To Create Budget Hotels
Swedish DIY furniture giant and US hotel chain to work together and bring consumers a range of affordable accommodation.
Inter IKEA, the parent company of famed home furnishings purveyor IKEA, will be joining forces with luxury hotel chain Marriott to form Moxy, a range of reasonably priced hotels. According to The Guardian, development of the brand is due to take place over the next five years, with a target of 50 establishments, each featuring 150-300 to be built across Western Europe. The first is planned for Milan, Italy, and the total cost to Inter Ikea is projected to be about $500.
Designs for Moxy are to be unveiled today, Tuesday March 5, and a selection can be seen in the gallery below.