Macala Wright: Why Influencer Marketing Is Failing In Retail
The blurring of lines between earn and paid has created a lack of transparency and trust.
For the past seven years, bloggers have become key elements in sparking critical conversations that can spread information in a rapid, “viral” fashion within the lifestyle, luxury, travel, and retail industries. However, the way in which we work with bloggers and influencers has gone terribly awry. The blurring of lines between earn and paid, lack of transparency when it comes to legal disclosure, and continual desire to monetize everything related to blogs and blog coverage has led to one thing: the bastardization of influence.