James Fairbank: How To Brand A Certain Lifestyle [PSFK 2013]
Watch James Fairbank of Rapha Racing discuss the need to underline lifestyle when it comes to branding strategy.
Cult brand marketer James Fairbank of Rapha attained success through his emphasis on playing up to a lifestyle to garner recognition for his brand. The Head of Brand Marketing at Rapha Racing spoke about this goal at PSFK CONFERENCE 2012 LONDON. This year’s speaker Abigail Posner has been following a similar aim at Google.
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