Joe Gebbia: Building A Story To Create A Business [PSFK 2013]

Joe Gebbia: Building A Story To Create A Business [PSFK 2013]
technology

Joe Gebbia of AirBnB discuss how he turned a simple idea into a billion dollar company.

Betsy Mead
  • 31 march 2013

AirBnB founder Joe Gebbia created his company because he realized that there was a large gap in the market. People wanted to be able to book places to stay, easily and efficiently, whether it be a crashpad on a friendly stranger’s couch or a master bed in a stately home. He discussed how his idea developed from the pages of a Moleskine notebook at PSFK CONFERENCE 2011 NYC, and the importance of building and sustaining a narrative to achieve success.

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