Joe Gebbia: Building A Story To Create A Business [PSFK 2013]
Joe Gebbia of AirBnB discuss how he turned a simple idea into a billion dollar company.
AirBnB founder Joe Gebbia created his company because he realized that there was a large gap in the market. People wanted to be able to book places to stay, easily and efficiently, whether it be a crashpad on a friendly stranger’s couch or a master bed in a stately home. He discussed how his idea developed from the pages of a Moleskine notebook at PSFK CONFERENCE 2011 NYC, and the importance of building and sustaining a narrative to achieve success.
Now Track More Ideas
- How Retailers Like Amazon Are Using Curation To Recommend Gifts
- How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season
- Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
- IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch