Bodybuilding guru Joe Weider built up a fitness empire and transformed Arnold Schwarzenegger into a globally recognized celebrity.
Ben and Joe Weider turned bodybuilding into a worldwide phenomenon: part sport, part beauty pageant and part lifestyle. The younger brother, Ben, expanded their International Federation of Bodybuilding and Fitness, in their home town of Montreal, into a hugely profitable outfit and also became a philanthropist and renowned Napoleonic scholar. Joe, more flamboyant and a relentless self-promoter sometimes accused by rivals of harbouring a Napoleon complex, moved to California, where he kept the various Weider enterprises in the public eye. Joe has died aged 93.
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