The brand defends using chemical dye additives in the United States product while selling it the UK and elsewhere with natural flavours.

This article titled “Kraft Macaroni & Cheese chemical additives targeted by food bloggers” was written by Paul Harris in New York, for guardian.co.uk on Tuesday 12th March 2013 19.55 UTC

Two food bloggers from North Carolina have gathered more than 200,000 signatures in an effort to persuade food giant Kraft to remove two chemical food dye additives from the mac'n'cheese packaged meals that it sells in America.

Both ingredients, called Yellow #5 and Yellow #6, are not present in equivalent products produced by Kraft in many other countries. In some places they are replaced by other substances, such as paprika, amid some health concerns over their safety.

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