Promoting their new tiger sanctuary, ZSL created an interactive map to build a comprehensive survey of the global cat population.

People on the internet love their cats. There are pictures of cute cats doing cute things, there are cats on t-shirts and backpacks for sale and whole Tumblrs devoted to the feline population. In case you didn't know, cats are in. The Zoological Society of London (ZSL aka the London Zoo) seeks to capitalize on the trend of cat-loving with their new interactive Cat Map.

The Cat Map seeks to record all the cats on the planet – albeit in a non-scientific way. Did you know there is a black and white kitten in Johanessburg called Gnocchi? We know this because Gnocchi's owner added her to the Cat Map. Users can add felines anywhere in the world, and are searchable by gender, age and traits. It started with ZSL adding its big cats to the map, the two Sumatran tigers Jae Jae and Melati, which are listed as ‘ginger'.

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