In Brief

What is being done to develop a more youthful workforce in the field?

This article titled “Marketing recruitment gets creative” was written by Carrie Dunn, for guardian.co.uk on Monday 25th March 2013 15.49 UTC

With 7% of Britain’s gross domestic product stemming from marketing, it would be easy to conclude that the industry is doing very nicely, thank you.

Scratch the surface, though, and there are plenty of significant challenges ahead for the sector – not least the need to attract a more diverse, younger, digitally skilled workforce.

That was the key message from a seminar hosted by the Guardian in association with the Marketing Agencies Association (MAA). The event featured talks from a panel of industry experts, before a wider discussion was opened to an invited audience of marketing professionals and those interested in the creative industries.

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