Restaurant Bakes Memories Onto Its Plates
London restaurant Dishroom takes inspiration from Bombay Cafes by adding stories onto crockery.
It's not everyday that you enter a dining establishment to be served up a dish holding more than just a delicious entree. The Shoreditch establishment of a group of London-based restaurants has cooked up a competition that aims to showcase memories of Bombay…by baking them onto its serving ware.
The project, created in conjunction with agency OgilvyOne, aims to encourage eaters to submit their thoughts and narratives on a dedicated website. Plates are vieweable online, of which the choicest will be selected to become adornments for the restaurant's crockery. The campaign has already obtained 80 designs from anecdotes given by older Bombay residents, who may still be able to remember a time when close to 400 Irani cafes abounded in the city. Much of the aim is to reclaim and ‘celebrate' this quickly disappearing history, as only about 30 remain. Given the importance of food in fostering community, it seemed that putting the messages onto plates was a fitting way to capture these fleeting glimpses of a former lifestyle.