South Korean film distributor CJ Entertainment successfully turns movie posters into wireless hotspots for audience interaction.

QR codes are annoying – that’s a given. But, how else are users supposed to interact with 2D promotional posters and flyers?

South Korean film distributor CJ Entertainment recently teamed up with advertising agency Cheil to bring the world’s oldest and arguably ‘least popular’ ad medium into the smartphone era. CJ Entertainment’s marketing approach relies heavily on conventional poster campaigns that are becoming less and less likely to grab the attention of young moviegoers, so they turned to Cheil to create ‘movie posters 2.0’: Wi-Fi Posters.

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