The sportswear company has successfully had an athlete run a race in their custom built footwear.

The sportswear brand enters next level territory of customisation offering consumers the ‘perfect’ shoe.

Contracted New Balance athlete Jack Bolas ran a 4.01.44 indoor mile recently in what may be his most talked about performance to date. The reason being, he was the first ever athlete to be wearing 3D printed equipment specially formulated for his feet and performance levels. Sportwear giant Nike were first to announce their first printed shoes back in February with their Nike Lasor Venim Talon shoe that has similar design aesthetics in mind; to aid athletes’ traction during performance. Yet New Balance were first to have an athlete physically compete in a race, bringing further attention to what could be the future of performancewear.

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