What all the loopholes would have meant in reality, had Mayor Bloomberg's controversial ban passed.

This article titled “Why the New York soda ban was doomed anyway: an illustrated guide” was written by Amanda Holpuch and Katie Rogers, for guardian.co.uk on Monday 11th March 2013 22.29 UTC

Raise high your Big Gulps, New York: Mayor Michael Bloomberg's well-intentioned but near-incomprehensible ban on oversized sodas has been struck down in an eleventh-hour ruling on the eve of its implementation.

New York state supreme court judge Milton Tingling became an instant hero for soda libertarians, conservatives and the carbonated beverage industry when he ruled on Monday that the city's ban on sugary drinks over 16oz was “arbitrary and capricious”.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in