Old Spice switches from a shirtless man to a talking wolf for their latest campaign.

Old Spice and the Wieden + Kennedy creative team are at it again.

First, they gave us the legendary ‘Man Your Man Could Smell Like’:

Followed by the even more outlandish Terry Crews Muscle Music:

So it should be no surprise that in their latest offbeat marketing effort, Old Spice is hiring a wolf. As their mascot? Of course not, that’d be preposterous.

He’s the new Director of Marketing.

In conjunction with the promotion of their new ‘Wild’ collection, which debuted during the Super Bowl, Old Spice decided to hire ‘someone from the wild.’ Meet Director Wolfdog.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)