One Minute Briefs promises to solve creative briefs in a mere 60 seconds.

One-upmanship on the open market is innate – you always have to be one step ahead of the competition. If you’re on the ‘Price is Right’ and someone bids $500, you bid $501. When someone developed a workout tape called ‘8 Minute Abs’, you can bet that the next day someone was working on a ‘7 Minute Abs’.

So when PSFK covered the World’s Fastest Agency earlier in the week, it was only a matter of time before someone tried to one-up it.

We present: One Minute Briefs.

While the World’s Fastest Agency promises to deliver brief ideas within 24 hours via Twitter, One Minute Briefs answers your brief in just one minute – as you may have guessed.

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