Advertising Executives Answer Briefs In One Minute
One Minute Briefs promises to solve creative briefs in a mere 60 seconds.
One-upmanship on the open market is innate – you always have to be one step ahead of the competition. If you’re on the ‘Price is Right’ and someone bids $500, you bid $501. When someone developed a workout tape called ‘8 Minute Abs’, you can bet that the next day someone was working on a ‘7 Minute Abs’.
So when PSFK covered the World’s Fastest Agency earlier in the week, it was only a matter of time before someone tried to one-up it.
We present: One Minute Briefs.
While the World’s Fastest Agency promises to deliver brief ideas within 24 hours via Twitter, One Minute Briefs answers your brief in just one minute – as you may have guessed.