Advertising Executives Answer Briefs In One Minute

Advertising Executives Answer Briefs In One Minute
Advertising

One Minute Briefs promises to solve creative briefs in a mere 60 seconds.

Ryan Gerhardt
  • 28 march 2013

One-upmanship on the open market is innate – you always have to be one step ahead of the competition. If you’re on the ‘Price is Right’ and someone bids $500, you bid $501. When someone developed a workout tape called ‘8 Minute Abs’, you can bet that the next day someone was working on a ‘7 Minute Abs’.

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