Using Tech To Provide Shoppers With Better In-Store Experience
With the help of partner iQ by Intel, PSFK looks at how technology is improving customer service.
For a while there it looked like online shopping was going to spell the end of bricks-and-mortar retail. And although Amazon is still selling like crazy and big box stores are succumbing to showrooming, there’s never been a more exciting time in the retail world. New technologies like interactive displays and shopper tracking allow a depth of engagement and personalization that’s impossible online, preserving the core human aspect of ‘real retail’ that makes in-person customer service so important. In this piece, created in partnership with iQ by Intel, PSFK looks at new tools retailers (and shoppers) can use to make the customer service experience exceptional.