Swedish Store Introduces Mannequins That Look Like Real Women

Swedish Store Introduces Mannequins That Look Like Real Women
Innovation

Retail models have never painted a very accurate picture but things might be changing.

Ross Brooks
  • 29 march 2013

The Swedish store Athlens has decided to break away from the status quo and start using mannequins that actually represent the sizes of a normal human female. Size 14 is what can be called normal, with the average women falling somewhere between a size 12 and 16.

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