Retail models have never painted a very accurate picture but things might be changing.

The Swedish store Athlens has decided to break away from the status quo and start using mannequins that actually represent the sizes of a normal human female. Size 14 is what can be called normal, with the average women falling somewhere between a size 12 and 16.

This comes as a small but significant victory for those who have long known something wasn’t right. Especially when you look at the contemporary image of what’s considered an average weight. Often a body shape reserved for olympians or those who have decided food no longer serves a purpose in their life.

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