Cut through the noise and get the best South by Southwest events, tips, tools and buzz.

With the biggest digital/musical event of the year in full swing, there's so much going on it can be hard to tell what's worth your time. So many brands, bands, startups and events vying for your attention…fortunately, like with our previous guides, we've curated a list of happenings and tools.

Part of its Art, Copy & Code project, Google teamed up with Adidas to create a talking shoe that comments on your activity through Google+. They demoed a pair of the Talking Shoes at the Google Playground over the weekend and are not planning to make many (if any) more, so if you missed your chance to check them out then watch the video above.

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