Rachel Shechtman: Why Retail Is Like Publishing [PSFK 2013]

Rachel Shechtman: Why Retail Is Like Publishing [PSFK 2013]

To meet the rapidly changing demands of today's consumer, retailers need to constantly offer something new and different.

  • 24 march 2013

Retail expert Rachel Shechtman spoke at last year’s PSFK CONFERENCE 2012 about how her unique store fills consumers’ changing needs with a retail model that mimics the publishing world. Story, her space in Chelsea, NYC, presents new products based on rotating themes to surprise and delight demanding consumers each month.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.