Rachel Shechtman: Why Retail Is Like Publishing [PSFK 2013]

Rachel Shechtman: Why Retail Is Like Publishing [PSFK 2013]
Innovation

To meet the rapidly changing demands of today's consumer, retailers need to constantly offer something new and different.

PSFK Labs
  • 24 march 2013

Retail expert Rachel Shechtman spoke at last year’s PSFK CONFERENCE 2012 about how her unique store fills consumers’ changing needs with a retail model that mimics the publishing world. Story, her space in Chelsea, NYC, presents new products based on rotating themes to surprise and delight demanding consumers each month.

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