Rachel Shechtman: Why Retail Is Like Publishing [PSFK 2013]
To meet the rapidly changing demands of today's consumer, retailers need to constantly offer something new and different.
Retail expert Rachel Shechtman spoke at last year's PSFK CONFERENCE 2012 about how her unique store fills consumers' changing needs with a retail model that mimics the publishing world. Story, her space in Chelsea, NYC, presents new products based on rotating themes to surprise and delight demanding consumers each month.
On April 12, Rachel will return to the stage at our PSFK CONFERENCE 2013 with an update on Story, to share what she's learned at the cutting edge of retail innovation. Watch her talk from last year below to see what she's accomplished so far.