How Shopper Tracking Is Creating A More Sophisticated Retail Experience
With the help of partner iQ by Intel, PSFK looks at how advances in technology are helping retailers better serve their customers.
Whether you know it or not, retailers are tracking you. What you purchase, when and where you buy it, and how much you pay is all recorded and in many cases attached to a consumer profile. Why do you think loyalty cards exist? How do you think credit cards work? Any time you use a card, make an electronic transaction or interact in any way with a big retailer besides using cold hard cash, you leave behind a trail of data…but one that can be used to your benefit.
Now Track More Ideas
- Carrefour’s Paris Concept Offers Shoppers Fresh Options At Digital Convenience
- Jaguar E-PACE Fans Can View The Latest Model In A Mobile Holiday Window
- Proctor & Gamble Acquires Maker Of DTC Hair And Shaving Brands To Enhance Inclusivity
- NYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram Experiential Retail