Rob Walker: How Stories Give Objects More Value [PSFK 2013]
Watch Rob Walker speak at PSFK CONFERENCE NYC 2010 to get geared up for our upcoming PSFK CONFERENCE 2013.
Rob Walker, started up ‘Significant Objects' with author Joshua Glenn in order to examine the connections between objects and value, which was the topic of his talk at At PSFK CONFERENCE NYC 2010. He and his partner obtained items from charity stores, infused them with a background and purpose, and found that their increased significance attracted prices far above the original when sold on the internet.
On April 12, innovators and entrepreneurs like Rob will speak at our PSFK CONFERENCE 2013, to examine the changes and developments in fields as diverse as marketing and branding, and building the ideal city. Watch his talk to get a taste of what is planned for this exciting event.