Mitch Tonks and UK train group team up to produce eye-catching, well-designed guide to seafood, available for purchase in transit.

First Great Western is about to make train journeys more delicious. Instead of the standard, tourist-friendly, visit-these-destinations booklet, the company is offering a fresh, colorful guide to the best seafood that its stopping points have to offer.

The pamphlet, called ‘My Little Black Book of Seafood‘ was the brainchild of UK seafood chef Mitch Tonks, a proprietor of 4 seafood restaurants and an author of several books. He conceived of the idea with the transport company, and then reached out to  The Leith Agency to bring it to execution. CIA illustrator Jill Calder lent her talents to the project; evidence of her contribution is clearly visible in the lively drawings of oysters, lobsters and diners.

This content is available for Premium Subscribers only.
Already a subscriber? Log in