In Brief

Jeffrey Holleneder comes up with a way to produce green and labor-friendly rubbers using latex from certified organic and Fair Trade plantations.

Twenty years ago, Jeffrey Hollender trademarked the name “Rainforest Rubbers” with the idea that he would produce a condom made of rubber harvested in the Amazon. Instead he co-founded and ran Seventh Generation, a now ubiquitous line of natural cleaning and personal care products.

In 2010, a year after Hollender stepped down as CEO and served as the company’s executive chairman, Seventh Generation’s board of directors cut his ties with the company.

When Hollender became a free agent, he decided to revisit his condom dream, now planning to launch an organic and Fair Trade line of rubbers by the end of the year, he reported recently in a presentation at SOCAP:Soul, held at MIT.

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