Shane Smith, founder of the pop culture magazine, discusses the growth of his once-underground publication and meditates on why it has achieved such acclaim.

This article titled “Shane Smith: ‘I want to build the next CNN with Vice – it’s within my grasp'” was written by Tim Adams, for The Observer on Sunday 24th March 2013 00.00 UTC

One evening in October of last year, after a reported couple of drinks in a Brooklyn bar, Rupert Murdoch was giving a good impression of a man who thought he had seen the future. From his car on the way home he tweeted: “Who’s heard of VICE media? Wild, interesting effort to interest millennials who don’t read or watch established media. Global success.”

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