A new campaign for a British tutoring service has an eye-catching new take on cleaning up grammar and spelling.

The Tutor Crowd, a London based tutoring service, decided to shake things up when it came to promoting their business. Instead of throwing around business cards and covering up walls with giant posters, the company teamed up with Arc, the marketing services arm of the Leo Burnett Group, to go about the process in an unusual way.

The creative agency crafted a campaign which featured The Tutor Crowd ‘correcting’ errors in graffiti works across London in areas such as Brick Lane, Shoreditch and South Bank with paint pens, and marked with stickers bearing The Tutor Crowd’s logo. The initiative, called Take The Classroom To The Streets,’ was written and art directed by Dan Kennard and Ben Smith and will also be vieweable online at thetutorcrowd.tumblr.com. It aims to make the tutoring group appear fresh and relevant, and to make education and learning fun, accessible and ‘cool.’  Beri Cheetham, Executive Creative Director at Arc, put it thus:

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