The famous designer and recent partner Jessica Walsh explain why turning off the computer is still important for today's creatives.

“The heart of most creative work is purposeful play,” says Jessica Walsh in the opening of the video above and, from looking at their campaigns, it’s obvious that this idea is central to Sagmeister & Walsh’s creative outlook. In the interview both these renowned designers give an insight into their working methods, where we learn how turning a computer off is just as important as turning it on—and how every project, from fashion to websites, are approached as “unique problem-solving challenges.”

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