Miami Ad School students propose interactive ads that give readers samples of popular tomes while in transit.

Here is an idea that we wish were more than just an idea: underground access to book samples while on the subway. Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez, created this concept for a subway ad campaign to solve the problem of empty libraries and encourage reading.

Taking advantage of the fact that most people have smartphones, but they become relatively useless underground without any phone or internet signal, the concept uses near field communication (NFC) to make print ads for New York Public Libraries more interactive. The ads would link to popular books, of which the user can download a 10 page sample. Once done with the free sample, a pop-up message connects to the nearest public library to see if the book is available to check out.

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