NFC Enabled Library Ads Lets Subway Riders Sample Books [Video]

NFC Enabled Library Ads Lets Subway Riders Sample Books [Video]
Advertising

Miami Ad School students propose interactive ads that give readers samples of popular tomes while in transit.

Daniela Walker
  • 7 march 2013

Here is an idea that we wish were more than just an idea: underground access to book samples while on the subway. Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez, created this concept for a subway ad campaign to solve the problem of empty libraries and encourage reading.

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