Sweeter Scotch Made With Honey Appeal To All Palates
Dewar's has launched 'Highlander Honey', which is infused with the sticky substance harvested near the distillery in Scotland.
To widen the appeal of Scotch whisky, Dewar’s has launched ‘Highlander Honey,’ which is infused with natural flavors. Indicative of a larger trend by alcohol brands to attract a wider audience, it aims to bring sweetness with a bite to a new, urban and modern consumer.
Dewar’s Highlander Honey is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend. The honey is from local bees, as it was harvested near the Dewar’s distillery in Aberfeldy.