Sweeter Scotch Made With Honey Appeal To All Palates

Sweeter Scotch Made With Honey Appeal To All Palates

Dewar's has launched 'Highlander Honey', which is infused with the sticky substance harvested near the distillery in Scotland.

Emma Hutchings
  • 28 march 2013

To widen the appeal of Scotch whisky, Dewar’s has launched ‘Highlander Honey,’ which is infused with natural flavors. Indicative of a larger trend by alcohol brands to attract a wider audience, it aims to bring sweetness with a bite to a new, urban and modern consumer.

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