The startups setting SXSW abuzz, Sesame Street viewed 1 billion times and NewsCorp enters educational sphere...links to start your day with.

Most buzzed about startups at SXSW according to Mashable. Mashable.

Sesame Street is first nonprofit to hit 1 billion views on YouTube. Mashable.

NewsCorp introduces classroom tablet. Bloomberg. 

Unilever: in-store promotions beat social ROI. New Media and Marketing.

Why do women love Nordstrom? Mediapost.

Samsung takes a stake in Sharp. Telegraph.

Carrie Fisher to reprise her role in the new Star Wars. Mashable.

Jon Stewart is taking a break from the Daily Show. USA Today.

Microsoft fined by EU over browser. The Verge.

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