To-Do List App Berates Lazy Users

To-Do List App Berates Lazy Users

The Carrot to-do list app rewards users when they complete tasks, and chides them when they do not.

Ryan Gerhardt
  • 4 march 2013

To-do lists are a great way to avoid forgetting an important task. Not surprisingly, there already exist various apps like ‘Astrid’ and ‘Remember the Milk’ that help keep users on task. For the most part, these apps all offer a basic list-entry platform to keep users organized, but are little more than a notepad on a digital device. Enter Carrot, and a snarky twist.

Carrot is a new to-do list app that takes the traditional notepad list and ‘gamifies’ it. The creators of the app realized that while many people may create to-do lists, often times people neglect to complete certain tasks – thus Carrot’s incentivized and interactive app. But be warned, while you may get a ‘carrot’ for completing tasks, you can also get a ‘stick’ for failing to complete them.



The to-do list app rewards users with points when an action or task is completed. These points can then be redeemed for prizes, ranging from jokes and compliments to gifts, and allow users to ‘level-up’ and unlock upgrades like mini-games. The concept relies on users to maintain an honor system, since employing HAL 9000 seemed a little intense.

However, while users can earn rewards for completing tasks, they can also earn rebukes for being lazy. If users remain idle too long and fail to complete new tasks, they will receive not-too friendly reminders from Carrot saying things like ‘You have achieved nothing for 15 hours’ or ‘it’s been hours since you’ve been useful.’ But don’t worry, users can keep tabs on Carrot’s mood to ensure that it doesn’t turn from a happy blue icon to the snarky red one.


Dubbed the ‘world’s first to-do list with a personality,’ Carrot might just be the organization app for those who find themselves in need of a little extra ‘motivation’ to get their chores done.

Carrot can be purchased on iTunes, and you can check out the video below for a demonstration:


Images via Carrot

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