UNICEF Transforms Facebook Profiles To Raise Money For Clean Water
The organization's latest fundraising and awareness campaign transforms social connections into water pipes and taps.
The UNICEF Tap Project has turned to the social networking power of Facebook to spread its message. Users can help provide children around the world with access to clean water and sanitation by donating a small amount or raising awareness.
The national campaign has transformed Facebook into a water network for World Water Month. The app turns users into ‘taps’ and their connections into ‘pipes’ ready to be filled with water. People can donate $5 to the Tap Project via text or PayPal to turn their ‘tap’ on and choose two friends to receive water and the opportunity to also donate.