Why Multi-Channel Thinking Is The Key To A Successful Viral Video
PSFK chats with the founder of Shilo.tv about how they are helping brands to navigate the multimedia online space.
Jose Gomez, director and founder of Shilo.tv, helps brands produce commercial work that reflects the cutting edge of production arts; this includes live-action, animation, and post-production touching up. In their latest work for DC Shoes, they filmed motorcross star Robbie Maddison (known for his work on Skyfall) perform incredible stunts that continue to climb in views on Youtube.
Robbie Maddison's AIR.CRAFT was released exlusively on Youtube and climbed to the 20 most-shared Youtube ads, according to Mashable. What makes the branded property stand out is the fact that the video goes past the 10 minute mark while most other top videos are much shorter.