Ex-Saatchi Exec Aims To Save The World Through Sharing, Pairs With Ex-Wal-Mart Exec
PSFK Labs talks with yerdle Co-Founder Adam Werbach about how sharing products is the easiest way to save the world.
PSFK Labs recently had a chance to catch up with Adam Werbach, Co-Founder of the social exchange platform yerdle (whose launch we recently covered here). Prior to launching yerdle, Adam founded Saatchi and Saatchi S where he worked with his yerdle co-founder Andy Ruben, who was Chief Sustainability Officer for Wal-Mart during their collaboration, to mobilize one of the largest employee forces in the world to be more environmentally conscious. We talked with Adam about his vision for yerdle and how sharing can save the world. Check out the conversation below.