Wendy’s Unveils New, Minimalist Branding
The refreshed look features an updated logo, which will appear on advertising, product packaging, uniforms, and signage.
Wendy's is the latest brand to go through a refresh, taking a minimalist approach similar to American Airlines' recent rebrand. The restaurant chain has started embracing a contemporary look by using a new logo and design on all of its promotional materials.
The new branding drops the old blocky font and replaces it with a fresh one, getting rid of the excess design material in favor of a simple and clean look. The new logo began appearing last month in Wendy's advertising, on product packaging, crew uniforms, new restaurant signage, menuboards, and digital assets.