Ad Agency Answers 140 Character Twitter Briefs In 24 Hours
Worlds Fastest Agency launches to respond to brands' realtime marketing needs.
A networked team of creatives in New York have launched a new service which they think meets the demand for rapid turnaround advertising. Using Twitter as a medium to brief, the Worlds Fastest Agency will respond from brieﬁng to idea within 24 hours. Outputs will include tag lines, product and service naming, communications platforms, and (of course) stunts. Their press release says:
WFA helps time-pressured clients keep pace with the lightening fast 24/7 global media and social culture.
Clients can say goodbye to 100-page PowerPoint decks, meetings, weeks of fee negotiation, countless emails, more meetings, lunch, meetings, scope of work to-ing and fro-ing, meetings, more emails, Q&A sessions, tissue meetings, inaudible conference call, pitch, feedback, feedback on the feedback, re-brieﬁng, re-pitching, another meeting, more feedback, focus groups, another meeting, more emails….
A three step process involves the deposit of a one-time fee of $999 via PayPal, the sending of a brief to @fastestagency, and then the turnaround of an idea via Twitter DM within 24 hours. Speaking to PSFK, the founder Floyd Hayes says that he will be leveraging a network of freelance advertising creatives to deliver quality work at speed.
Update: There’s already a parody Twitter account for Hayes’ service. The @WorstFastAgency claims to give clients terrible ideas for only $1 in 12 hours. This is after two creatives launched the @2ndFastestAgenc, which will tweet an idea for $9.99. Looks like Hayes started a trend.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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