Optical illusion shows how content may one day be passed from one phone to another just by touching phones.

San Francisco-based animation firm Aatma Studio recently undertook one of their most ambitious projects yet, to create a giant domino display with one significant difference – each of the dominos is an iPhone 5.

There is one catch – only the first iPhone in the video is real, all of the others have were created using computer animation. At the end of the video there is also a showcase of the latest Near Field Communication (NFC) technology that allows iPhone users to pass content from one phone to another just by touching phones. Another trick of the mind put together with computer animation, which isn't surprisingly when you remember the iPhone isn't equipped with NFC technology, yet.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in