Black Milk uses advances in imaging and printing technology to reimagine a time-old print.

 

Digital printing in clothing design has had a strong and growing presence on the runway for the past couple years, with the likes of Alexander McQueen and Mary Katrantzou, creating digitally rendered designs using a printer much like the one you use at home. This technology has enabled designers to print almost anything that they desire, disrupting classic patterns. Black Milk clothing has reappropriated the the leopard print – a classic for both preppy crowds and hipsters – and reinterpreted as a digitally printed beer bubbles.

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