New Zealand's MetService has created a tongue-in-cheek ad that emphasizes their accurate predictions.

This transparent billboard for a New Zealand weather service has been mocked up to look like a page in a web browser. It frames actual weather conditions, emphasizing the message that their forecasts are the most accurate out there.

Created by agency Y&R NZ for MetService, and located outside their office in Auckland, the billboard frame is a simple and clever way of advertising the service's real-time weather reports. Y&R's managing director, James Hurman, talks about the billboard's popularity:

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