menu

BMW Electric Cars Reimagined As Lounge Furniture

BMW Electric Cars Reimagined As Lounge Furniture
Design & Architecture

This seating installation offers a taste of the feel and motion of being inside a vehicle.

Dave Pinter, PSFK
  • 9 april 2013

How do you give people the experience of riding in an electric vehicle without actually sitting in a car? That was the challenge designers Ronan and Erwan Bouroullec undertook for a project with BMW i, the automakers’ electric mobility division. The Bouroullec brothers devised QUIET MOTION, a lounge installation for the 2013 Salone del Mobile furniture design fair.

bmw_quiet_motion_erwan_ronan_bouroullec_14

The design started with the Bouroullecs identifying some key attributes of the BMW i vehicles, namely their lightweight construction, use of environmentally friendly materials, and the quiet driving experience. These were all translated into the design of four seating pods. Each is constructed with essentially the same materials used in the forthcoming BMW i vehicles like the i8. Their structures are made with lightweight carbon fiber, surfaces are wrapped in sustainable BMW i fabrics and the platforms are covered with cork, a renewable material.

bmw_quiet_motion_erwan_ronan_bouroullec_15

Each of the seating pods incorporates electric motors allowing the platforms and canopies to rotate giving visitors the experience of motion.

“We have created a poetic abstraction of modern nomadism by bringing motion into harmony with its surroundings and rendering visible the kind of view you could get through a car window,” says Erwan Bouroullec.

P90081231

BMW i8 Concept.

bmw_quiet_motion_erwan_ronan_bouroullec_06

Early concept model.

 

bmw_quiet_motion_erwan_ronan_bouroullec_04

Refined design model.

bmw_quiet_motion_erwan_ronan_bouroullec_03

Refined design model.

bmw_quiet_motion_erwan_ronan_bouroullec_20

QUIET MOTION installation.

Ronan and Erwan Bouroullec
BMW Press Release

+Automotive
+bmw
+bmw i
+Design
+mobile
Trending

PSFK 2017 Conference: Announcing Our Initial Speaker Lineup

Advertising
Debriefs
PSFK EVENTS
Home march 24, 2017
Augmented & Virtual Reality march 24, 2017
No search results found.