BMW Electric Cars Reimagined As Lounge Furniture

BMW Electric Cars Reimagined As Lounge Furniture
Design & Architecture

This seating installation offers a taste of the feel and motion of being inside a vehicle.

Dave Pinter, PSFK
  • 9 april 2013

How do you give people the experience of riding in an electric vehicle without actually sitting in a car? That was the challenge designers Ronan and Erwan Bouroullec undertook for a project with BMW i, the automakers’ electric mobility division. The Bouroullec brothers devised QUIET MOTION, a lounge installation for the 2013 Salone del Mobile furniture design fair.


The design started with the Bouroullecs identifying some key attributes of the BMW i vehicles, namely their lightweight construction, use of environmentally friendly materials, and the quiet driving experience. These were all translated into the design of four seating pods. Each is constructed with essentially the same materials used in the forthcoming BMW i vehicles like the i8. Their structures are made with lightweight carbon fiber, surfaces are wrapped in sustainable BMW i fabrics and the platforms are covered with cork, a renewable material.


Each of the seating pods incorporates electric motors allowing the platforms and canopies to rotate giving visitors the experience of motion.

“We have created a poetic abstraction of modern nomadism by bringing motion into harmony with its surroundings and rendering visible the kind of view you could get through a car window,” says Erwan Bouroullec.


BMW i8 Concept.


Early concept model.



Refined design model.


Refined design model.


QUIET MOTION installation.

Ronan and Erwan Bouroullec
BMW Press Release

+bmw i

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