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Tom Evans: Why Brands Are Not Your Friends

Tom Evans: Why Brands Are Not Your Friends
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retail

Op-Ed: 5 Retail Strategies From Shoptalk For The ‘Customer-Obsessed’

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

20 April 2018
retail

Interview: Reinventing Luxury For The Modern Consumer

Adam Pritzker, founder and CEO of Assembled Brands, shares his insights on building consumer-focused brands before taking the stage at our CXI 2018 conference

20 April 2018

The Latest

Event

PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City
Expert

Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.

Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
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