Bruce Nussbaum: Creative Innovation Through Meaningful Design [PSFK 2013]
Former assistant managing editor of BusinessWeek develops ideas to help people get out of the creativity rut our culture is in.
As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Bruce Nussbaum, former Assistant Managing Editor of Businessweek and author of the new book Creative Intelligence, will talk about the nature of design and and fresh ways of delivering innovation. Here he speaks to PSFK about his work: