Budweiser Brasil creates the Buddy Cup that is integrated with the social networking site.

Budweiser Brasil has created a way to ‘upgrade' the tradition of toasting drinks. With the new Buddy Cup, Budweiser drinkers can add friends to Facebook just by clinking cups.

The Buddy Cup is fitted with a chip that integrates it with Facebook. The cup holder uses his or her phone to pair their Facebook profile to the cup's chip. Toasting with another person holding a Buddy Cup means an instant Facebook friend. A red LED confirms the new addition to the person's list of friends on the social networking site.

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