Buick Designs Car Interior Based On Pinterest Submissions [Video]
The automotive company uses the social network to help create the interior for the 2013 Encore luxury model.
Buick ran a “Pinboard to Dashboard” promotion that encouraged Pinterest users to create interior design inspirations for the 2013 Encore luxury car. The automotive company invited ten of the most influential fashion, design and food bloggers to participate in the promo and create their inspiration board. The promotion is part of the company’s efforts to reach out to a younger target market and show that the brand can use social media and have fun with it.
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