Cap’n Crunch Launches Late-Night Youtube Talk Show
Cereal brand makes a comeback aimed at an adult audience.
Cap’n Crunch is turning to social media alongside a touch of nostalgia to revamp the brand and win back the loyal followers it gained between the 60s and 80s. The launch comes after a rumour hit back in 2011 that the brand was retiring prompting an outcry from loyal fans. This gave the company an idea to bring the loveable character online and he now has almost 270,000 likes on Facebook and 14,000 Twitter followers.