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Chanel Mascara Vending Machine Debuts In UK Department Store

Chanel Mascara Vending Machine Debuts In UK Department Store
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Selfridges unveils a new way to buy makeup unveiled along with a brand new offering from the fashion brand.

Ross Brooks
  • 24 april 2013

To inaugurate the launch of their first ever volumising mascara, the makeup company has decided to do things a little differently – by using machines instead of people to offer up the product.

The mascara itself uses a patented technology called “Snowflakes” which consists of stacked discs designed to coat, lengthen and separate lashes in combination with their quick-drying formula. It’s also available in three shades called Noir, Prune and Bleu.

le-volume-de-chanel-3

The vending machines will be resident at Selfridges on Oxford Street from April 25th to May 8th. In aid of the launch, make-up experts will also be on hand to provide a complimentary eye makeover and keep some element of humanity present.

Le Volume De Chanel

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