A new study involving mice, reported in the Journal of Neuroscience, suggests that the treatment could reduce obesity.

Researchers at the University of Pennsylvania have found that deep brain stimulation (DBS) in a certain area of the brain reduces calorie intake and prompts weight loss in obese animals.

Their study, reported in the Journal of Neuroscience, found that mice receiving the stimulation to a region of the brain reward center known to be involved in addictive behaviors ate significantly less of the high fat food compared to mice not receiving DBS. Following stimulation, they didn't compensate for the loss of calories by eating more, but on days when the device was turned off, they resumed binge eating.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in