David Rosenberg: Shaping Campaigns In The Digital Age [PSFK 2013]
Ahead of the PSFK CONFERENCE 2013 in NYC, Managing Partner of IPG Media Labs discusses how campaigns now need to ad value to consumer's lives.
As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. David Rosenberg is a Managing Partner of the IPG Media Lab, a division of IPG Mediabrands, the global media-related asset management arm of the Interpublic Group (IPG). He chatted with PSFK about the development of marketing in the digital age, and how ads can help us improve our lives.